3 Ways To Ensure Your Customers Engage With Your SMS Messages

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3 Ways To Ensure Your Customers Engage With Your SMS Messages

16 January 2020
 Categories: Technology, Blog

SMS, also more commonly known as text messages, are a great way to engage with customers since most people still open and read all the text messages that they get on their phone. When you send out SMS to your customers, you can ask them to respond and engage with your messages. There are a few ways you can improve customer engagement with SMS.

#1: Only Send Messages to Clients Who Opted-In

The first thing you need to do is make sure that you are only sending messages to people who want to get messages. Just because you have a customer's money doesn't mean that you can send them a text message. You need to have people specifically sign up to get SMS messages when they provide you with their contact information, or you need to send an opt-in message to their number before you send any other messages.

Don't send text messages to people who didn't ask to get them. You may feel like you are reaching more people, but you are actually breaking the law and could end up alienating potential customers who didn't opt-in for text messages. By sending messages to those who want them, you'll increase your engagement.

#2: Get the Timing Right

When you send a text message, it is more than likely going to be opened minutes within the message being sent, so you need to be strategic about when you send the message. You don't want to send the message too early.

For example, if you are running a flash sale at your store on a Saturday, you can send a message out telling people about the sale on Friday evening. Then, you can send another message out right after your store opens, reminding people to come on down today for the special sale.

The timing of the text message should line up with when you want people to take action on the content within the message.

#3: Get a Branded Sender ID

Third, spend the money and invest in a branded sender ID. With a branded sender ID, instead of your text message showing up as from "12345", it will show up as something similar to "SmallBusiness." Getting a branded sender ID will help your text message stand out and will make it clear who the message is from. Using a branded sender ID is its own form of marketing and will enhance the effectiveness of your messages.

Increase engagement with your business SMS by sending messages only to those who want to receive them, timing your messages close to when you want people to take action, and adding a branded sender ID to the messages. These three simple steps will help increase engagement with your business text messages.

For more information and assistance, contact your local business SMS service provider.